Renault India is betting big on the
Duster SUV, that the French automaker plans to launch in the country on
the 4th of July, 2012. Renault has begun sending out emails to
prospective Duster customers across the country even as many Renault
dealers across India have already begun accepting bookings for this hot
new product. Renault has chosen to position the duster SUV as an
alternative to sedans, and this is quite evident in the pre-launch
advertisement which shows sedan owners glum about not owning a Duster
SUV, which is shown performing a variety of off road activities, the
exclusive preserve of an SUV.
2012 Renault Duster SUV
