The 2012 Mini Xylo MPV, which continues to be rigorously tested by
Mahindra could be launched by August 2012. The Mini Xylo MPV will
feature a sub 4 meter length, giving the automaker attractive excise
duty benefits, which are expected to be passed on to the car buyer. The
Mini Xyo MPV will be a very unique vehicle in its class, as it will be
the first MPV in India, to feature a sub 4 meter length. Despite the
small dimensions, the Mini Xylo MPV is expected to seat seven adults,
although the last two seats, being jump seats at the rear of the car
could be a squeeze.
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Mahindra is expected to give B-segment hatchbacks a run for their monies with the Mini Xylo MPV, which is expected to be priced between 4-5 lakh rupees. Mahindra isn’t new to the game of launching products with disruptive marketing strategies. One example is the Xylo, which was positioned as a “sedan killer”. Similarly, the XUV500 crossover continues to run rings around D-segment sedans, mainly due to its ultra competitive pricing. So, expect the Mini Xylo MPV to be yet another product that could come with disruptive pricing, to create ripples in the B-segment hatchback space.
A 1.5 Liter, 3 cylinder turbo diesel engine is expected to power the Mini Xylo MPV. Coming to the other big launch from Mahindra for 2012, the sub 4 meter Verito is what the automaker will launch at the end of 2012. Like the Mini Xylo, the Verito being a sub 4 meter car will get excise duty benefits, allowing Mahindra to price the car quite competitively. On whether the sub 4 meter Verito will be a hatchback or a notchback design is something that remains unknown at this point in time. That said, the car will be positioned under the full size sedan as a cut price variant.
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Mahindra Verito Compact Sedan Render
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