Anushka Sharma signs in as the brand ambassador of TVS Scooty

When two strokes still reigned supreme in India and wih the likes of the Honda Activa and the Dio not yet on the horizon, the Kinetic Honda scooter and the TVS Scooty scooterette were the two products that the college crowd of India commuted on. The Scooty was most favored by the fairer sex as it was much smaller and lighter than the Kinetic Honda. Ever since, the Scooty has evolved into electric variants and the more powerful, four stroke Pep variant. With competition increasing in the form of Mahindra Two Wheelers and Hero MotoCorp upping the marketing ante, the South Indian company has now appointed Bollywood actress Anushka Sharma as the brand ambassador for the Scooty range.

Anushka Sharma

Mahindra Two Wheelers has appointed Kareena Kapoor to promote its range of automatic scooters while Hero MotoCorp has Priyanka Chopra doing brand endorsement duties. Both these women are popular Bollywood actresses in India. apart from Anushka Sharma, TVS Motors has had southern actress Trisha Krishnan endorsing the Scooty range over the past few years. Trisha Krishnan, being a South Indian actress was well accepted down south. However, Anushka Sharma, along with Bollywood’s pan-India reach, will be a more recognizable face, prompting her signing up by TVS.

TVS Motors has never shied away from using celebrities and sports icons to endorse its range of products. Cricketing legend Sachin Tendulkar used to endorse the TVS Victor 110cc four stroke economuter motorcycle. Currently, MS Dhoni and Virat Kohli are the two Indian cricketers who endorse TVS’ Star City range of commuter motorcycles. Coming back to TVS Motors’ Scooty range, the range of scooterettes are lighter and cheaper than most other automatic scooters in the markets and are hence preferred by women, while the men prefer the more powerful range of automatic scooters.

2012 TVS Scooty Streak

TVS, along with Mahindra Two Wheelers(Remember the Mahindra Kine?), are the only two brands which still makes scooterettes in India, giving both these brands a unique appeal, especially amongst college going girls. Also, TVS has a 110cc four stroke automatic scooter in the form of the Wego 110, which has been very successful. In the coming months, TVS Motors will expand its automatic scooter portfolio with the launch of a 125cc four stroke offering and a test launch of a hybrid scooter, which will be a first for the Indian scooter market.